Learn to solve your greatest challenges

"This is a practical course for learning the key tools it takes to be an effective marketing leader. You will learn from world-class experts and a group of like-minded peers."

Matias Ketonen

Head of Growth Marketing
Typeform

How to collaborate cross-functionally
Set a clear mission, influence and align with sales and product departments to achieve company-wide goals.

How to improve budget for channels
Manage a mix of channels, balance your budget and learn faster where to invest your time.

How to recruit and lead remote teams
Improve your reporting structure and maintain collaboration with teams in different geographies.

Improve the way you work

Marketing and growth leaders need an operating system.

Sprints, MVPs, alignment, OKRs... You are doing some of these, but like many, aren’t thrilled by the results so far. That’s because you are thinking of them as disconnected concepts.

The highest performing marketing and growth teams are accelerating execution speed, reducing waste, and increasing their impact by having understood how these five pillars

→

Connect together as a system

Intensive 5-week online Masterclass

Learn, apply and interact with a network of like-minded leaders and experts.

Masterclass modules & experts.

Dean Bakker

Director of Product

Adelina Peltea

VP of Growth

Sançar Sahin

Ex-VP of Marketing

Sergi Garcia

CMO

Lieven Baeyens

SVP Product & Engineering

Steve Muylle

Professor Marketing

Wolfgang Oberauer

EMEA Operations

Frank Goedertier

Professor Marketing

Branding & Pricing Strategy

  • Drive impactful research projects for valuable customer insights
  • Work with other teams to define creative that your customers love
  • Identify opportunities to make high-impact pricing optimisations
Tactics
Tools
Exercise

Marketing Operations at Scale

  • Mission, plan and execute to create clarity and focus for teams
  • Improve your team reporting, meeting and feedback structure
  • Optimise OKRs, north stars and alignment around customer value
Tactics
Tools
Exercise

Cross-Functional Influence

  • Influence to get buy-in and resources from other teams
  • Ownership and decision-making frameworks
  • Manage complexity & bring clarity to cross-functional projects
Tactics
Tools
Exercise

Cross-Functional Alignment

  • Bring departments together to achieve company-wide goals
  • Sprints and high-power rituals for marketers
  • Fast adaptability with access to the latest information
Tactics
Tools
Exercise

Decentralised Marketing 
Leadership

  • Becoming loosely coupled and highly aligned
  • Ownership and self organising teams
  • On change, ambiguity and scaling leadership
Tactics
Tools
Exercise

Hire & Lead Remote Marketing Teams

  • How to hire and onboard remote teams
  • Work asynchronously and remote to win valuable time
  • How to hire people who will fit remote work (it’s not for everyone)
Tactics
Tools
Exercise

Made to fit your busy schedule

Masterclass format with a minimum time investment of 3 hours per week.

Learn & Interact with experts

  • Flexible: Curated, high-quality content to consume when you want
  • Practical: Frameworks, cases, exercises and ready-to-apply tactics

Apply immediately

  • Apply: Use hands-on tactics to apply immediately in your company

Spar with peers and experts

  • Accountable: Get matched with European scale-up leaders like you, who face similar challenges in small break-out rooms
  • Facilitated: Go deeper into your specific topics and marketing obstacles in live Q&A calls

Network with peers

  • Network: Extend your network by meeting like-minded European scale-up leaders on events

Built for marketing and growth leaders who meet the following criteria

I am a...

  • Marketing professional who is leading a marketing team
  • Manager, Team Leader, Head of, Director in marketing or growth
  • 5+ years of professional experience

Looking to...

  • Learn practical insights into leading cross-functional teams
  • Become part of a network of like-minded leaders to learn from
  • Invest 3 hours per week to learn, apply and exchange insights

For marketing and growth leaders

€2.995
  • 5 practical online modules
  • Learn from world-class experts
  • 5 live Q&A calls
  • Weekly practical exercises
  • 5 live Spar calls
  • Lifelong alumni network events
  • 2 networking events
  • Get official Vlerick certificate

Next Cohort

March 4, 2021

19 seats left

“Great program, to-the-point, given by people with lot of practical experience.”

Jan Dobbenie

CEO
Dobco

“Online learning is great. The human interaction when leaders get together, makes a difference. I really like the combination.”

Jeroen Geldhof

Board member
Equicty

Applying with a larger group of people?
robin@joinalliance.eu

How are we different?

  • One-size-fits-all advice and playbooks
  • Growth hacks from startup “superstars”
  • Large, open-for-everyone platforms with low engagement
  • Interact with world-class experts and learn from real practitioners
  • Extend your network with like-minded leaders in live 1:1 calls and events
  • Get practical tactics to make a bigger impact in your company